Financial Planning

What is a skater? A skater is anyone that loves the feeling of freedom they get when skating. Skaters come in all ages with all types of personalities. It can be the boy next door or the punk rocker down the street. It can be the nerd that never leaves his computer except for skating or the group of Goth kids that live in town.

Skaters love the feeling they get when they do an incredible jump perfect every time. They love the thrill of pushing themselves beyond their limits and climbing new heights and reaching new goals.

What types of skaters are there?

There are several different types of skaters and each type requires different equipment. The most common type of skater is the roller skater. This group includes kids and adults of all ages. Usually this type of skating is done at a skating rink and they either wear roller skates or inline skates. You can also purchase outdoor skates that you can wear anywhere.

Another popular type of skater is the ice skater. Ice skating is done by many just for fun in ice rinks located all over the world. However, it is also many professional ice skaters that perform in competitions for metals. Some of these have become quite famous. The performance that a figure skater provides is amazing and takes years of practice and patients. These skaters are to be greatly admired.

Skateboarders are another type of skater that has grown in popularity over the years. Skateboarders make up a unique group of people that love to have fun and spend time together. This type of skating requires skill and a desire for excitement.

Are there stereotypes about skaters?

The answer is yes. Unfortunately, there are many people that have the wrong idea about the skater lifestyle. This is especially true when it comes to skateboarders. Due to the fact that many of them roam the city streets and other areas searching for a place to ride others look at them in a negative way. They describe these skaters as dropouts and trouble makers. Many believe they are throwing away their life and that they have no respect for the law. Others look at them as being dirty and don’t want them in their neighborhood.

However, this is not normally the case. Most skateboarders are good, educated honest people that just enjoy having a lot of fun and socializing with others that enjoy the same things. They love the thrill of skating and take pride in what they do. They spend many hours practicing and learning new tricks and many skateboarders become extremely famous for their abilities as well.

2000 years Before Christ, in India and Mesopotamia

Travel for trade was an important feature since the beginning of civilisation. The port at Lothal was an important centre of trade between the Indus valley civilisation and the Sumerian civilisation.

600 BC and thereafter

The earliest form of leisure tourism can be traced as far back as the Babylonian and Egyptian empires. A museum of historic antiquities was open to the public in Babylon. The Egyptians held many religious festivals that attracted the devout and many people who thronged to cities to see famous works of arts and buildings.

In India, as elsewhere, kings travelled for empire building. The Brahmins and the common people travelled for religious purposes. Thousands of Brahmins and the common folk thronged Sarnath and Sravasti to be greeted by the inscrutable smile of the Enlightened One- the Buddha.

500 BC, the Greek civilisation

The Greek tourists travelled to sites of healing gods. The Greeks also enjoyed their religious festivals that increasingly became a pursuit of pleasure, and in particular, sport. Athens had become an important site for travellers visiting the major sights such as the Parthenon. Inns were established in large towns and seaports to provide for travellers’ needs. Courtesans were the principal entertainment offered.

This era also saw the birth of travel writing. Herodotus was the worlds’ first travel writer. Guidebooks also made their appearance in the fourth century covering destinations such as Athens, Sparta and Troy. Advertisements in the way of signs directing people to inns are also known in this period.

The Roman Empire

With no foreign borders between England and Syria, and with safe seas from piracy due to Roman patrols, the conditions favouring travel had arrived. First class roads coupled with staging inns (precursors of modern motels) promoted the growth of travel. Romans travelled to Sicily, Greece, Rhodes, Troy and Egypt. From 300 AD travel to the Holy Land also became very popular. The Romans introduced their guidebooks (itineraria), listing hotels with symbols to identify quality.

Second homes were built by the rich near Rome, occupied primarily during springtime social season. The most fashionable resorts were found around Bay of Naples. Naples attracted the retired and the intellectuals, Cumae attracted the fashionable while Baiae attracted the down market tourist, becoming noted for its rowdiness, drunkenness and all- night singing.

Travel and Tourism were to never attain a similar status until the modern times.

In the Middle Ages

Travel became difficult and dangerous as people travelled for business or for a sense of obligation and duty.

Adventurers sought fame and fortune through travel. The Europeans tried to discover a sea route to India for trade purposes and in this fashion discovered America and explored parts of Africa. Strolling players and minstrels made their living by performing as they travelled. Missionaries, saints, etc. travelled to spread the sacred word.

Leisure travel in India was introduced by the Mughals. The Mughal kings built luxurious palaces and enchanting gardens at places of natural and scenic beauty (for example Jehangir travelled to Kashmir drawn by its beauty.

Travel for empire building and pilgrimage was a regular feature.

The Grand Tour

From the early seventeenth century, a new form of tourism was developed as a direct outcome of the Renaissance. Under the reign of Elizabeth 1, young men seeking positions at court were encouraged to travel to continent to finish their education. Later, it became customary for education of gentleman to be completed by a ‘Grand Tour’ accompanied by a tutor and lasting for three or more years. While ostensibly educational, the pleasure seeking men travelled to enjoy life and culture of Paris, Venice or Florence. By the end of eighteenth century, the custom had become institutionalised in the gentry. Gradually pleasure travel displaced educational travel. The advent of Napoleonic wars inhibited travel for around 30 years and led to the decline of the custom of the Grand Tour.

The development of the spas

The spas grew in popularity in the seventeenth century in Britain and a little later in the European Continent as awareness about the therapeutic qualities of mineral water increased. Taking the cure in the spa rapidly acquired the nature of a status symbol. The resorts changed in character as pleasure became the motivation of visits. They became an important centre of social life for the high society.

In the nineteenth century they were gradually replaced by the seaside resort.

The sun, sand and sea resorts

The sea water became associated with health benefits. The earliest visitors therefore drank it and did not bathe in it. By the early eighteenth century, small fishing resorts sprung up in England for visitors who drank and immersed themselves in sea water. With the overcrowding of inland spas, the new sea side resorts grew in popularity. The introduction of steamboat services in 19th century introduced more resorts in the circuit. The seaside resort gradually became a social meeting point

 Role of the industrial revolution in promoting travel in the west

The rapid urbanisation due to industrialisation led to mass immigration in cities. These people were lured into travel to escape their environment to places of natural beauty, often to the countryside they had come from change of routine from a physically and psychologically stressful jobs to a leisurely pace in countryside.

Highlights of travel in the nineteenth century 

·        Advent of railway initially catalysed business travel and later leisure travel. Gradually special trains were chartered to only take leisure travel to their destinations.

·        Package tours organised by entrepreneurs such as Thomas Cook.

·        The European countries indulged in a lot of business travel often to their colonies to buy raw material and sell finished goods.

·        The invention of photography acted as a status-enhancing tool and promoted overseas travel.

·        The formation of first hotel chains; pioneered by the railway companies who established great railway terminus hotels.

·        Seaside resorts began to develop different images as for day-trippers, elite, for gambling.

·        Other types of destinations-ski resorts, hill stations, mountaineering spots etc.

·        The technological development in steamships promoted travel between North America and Europe.

·        The Suez Canal opened direct sea routes to India and the Far East.

·        The cult of the guidebook followed the development of photography.

 

 

Tourism in the Twentieth Century

 

The First World War gave first hand experience of countries and aroused a sense of curiosity about international travel among less well off sector for the first time. The large scale of migration to the US meant a lot of travel across the Atlantic. Private motoring began to encourage domestic travel in Europe and the west.  The sea side resort became annual family holiday destination in Britain and increased in popularity in other countries of the west. Hotels proliferated in these destinations.

The birth of air travel and after

The wars increased interest in international travel. This interest was given the shape of mass tourism by the aviation industry. The surplus of aircraft and growth of private airlines aided the expansion of air travel. The aircraft had become comfortable, faster and steadily cheaper for overseas travel. With the introduction of Boeing 707 jet in 1958, the age of air travel for the masses had arrived. The beginning of chartered flights boosted the package tour market and led to the establishment of organised mass tourism. The Boeing 747, a 400 seat craft, brought the cost of travel down sharply. The seaside resorts in the Mediterranean, North Africa and the Caribbean were the initial hot spots of mass tourism.

A corresponding growth in hotel industry led to the establishment of world-wide chains. Tourism also began to diversify as people began to flock alternative destinations in the 70s. Nepal and India received a throng of tourists lured by Hare Krishna movement and transcendental meditation. The beginning of individual travel in a significant volume only occurred in the 80s. Air travel also led to a continuous growth in business travel especially with the emergence of the MNCs.

 

1. Decide – You must first decide that you have the ability to lead a life of improved health. As time goes on your understanding will expand and within one month you will go from desiring improved health to living for optimal health.

2. Detach – The next step is to detach from emotional burdens you’ve been harboring.

3. Detoxify – After the emotional/psychological component to wellness and health has been resolved all that remains is to rid your body and life of toxins. Since endothelial dysfunction is the foundation of 100% of all disease toxin is defined as anything which interferes with endothelial activity. In the detoxify step I explain all the actions you may choose to perform in order to guarantee yourself a life of optimal health.

4. Everyday – There are multiple activities to promote endothelial function however there are only two simple actions which allow the Joy spot to persist. Doing them over the course of 30 days effortlessly replaces your belief in disease, suffering and discomfort with a belief in your power to control every experience in your life.

Health Benefits:

A private session of this technique has proven to prevent, treat and/or reverse both emotional and physical disease. It has remedied ailments including overeating, anorexia, weight loss, bulimia, stress, social anxiety, performance anxiety, anger, depression, blockages in career, fear and all phobias. It reduces wrinkles and signs of aging making you feel more youthful, vibrant and full of energy. The Perfect Health M.A.P. is superior and unique because it physically improves the function of every organ in the body. Its power is its efficiency which makes it far better than other modalities of attaining emotional freedom. You will experience lasting improvement after just one session.

What is a toxin and why detoxify?

Considering that the endothelium is the root cause of nearly every ailment a toxin is anything that impairs or deplete endothelial function. The scientific research is conclusive. Detoxifying your life stops, reverses and eliminates 95-100% of all physical ailments resulting in perfect health and an optimal quality of life.

How to improve perfect works?

Optimal health is the result of the healthy endothelial function. Emotional distress is the primary cause of endothelial dysfunction throughout the entire body. Once stress has been eliminated you will learn the simple steps to detoxify physically and promote endothelial health in everyday life. This easy to follow process is 100% holistic and effective. It is the scientifically supported way to naturally eliminate the root cause of disease.

 

Tea’s origin was China. The Zhuo (1034-246 BCE) Qin (361-296 BCE) and Han (206 BCE-226 CE) Dynasties all embodied extensive tea-drinking. Tea use for medicinal nutritional, health, fitness and longevity purposes is determined via the ‘Wuxing’ or 5 Elements School system underpinning (TCM) Traditional Chinese Medicine, Acupuncture, Massage, Health Qigong, Feng Shui, Keep-fit, Wu-Shu-Kung Fu, Chinese herb-use and more.

Chinese tea, purchased in boxes of sachets or in delightful crystallised blocks involves an astounding number of forms tastes, textures, herbal and nutritional ingredients. Applications-including for health, youthfulness and longevity are guaranteed by the long history of TCM. The history of the 5 Elements or ‘Wuxing’ is longer still.

Drunk at home or work Chinese tea is delightful. Consumed at Tea Houses like ‘Up Tea!’ situated in Little Newport Street is London’s Chinatown such tea-drinking can be a delightful experience.

Tea, Health and the Wuxing

The 5 Elements School ‘Wuxing’ links each of the body’s 5 major internal organs (and much more) to Elements as follows: spleen (Earth) lungs (Metal) kidneys (Water) liver (Wood) and heart (Fire). The Wuxing is a proven internal and external balancing health-system. Many teas involve remedies to cure or prevent common complaints, or encourage optimum health, youthfulness and longevity springing from the 5 Elements system still in popular and official use today.

INSTANT CHRYSANTHEMUM BEVERAGE (ju hua cha)

This chrysanthemum tea comprises 45% dried flower extract crystallised upon 55% cane sugar. Chrysanthemum tea treats irritation and inflammation in the lungs, nasal passageways and throat via its anti-bacterial, anti-fungal and anti-viral properties. It also encourages improved vision and helps to cleanse the liver in particular.

Wuxing Students learn how eyes and liver are inter-connected, correspond to the Wood Element and can be both naturally nourished by ju hua cha. They also practise 5 Elements Qigong routines with similar effects.

TIEN-CHI (Heaven Energy) GINSENG FLOWER TEA (ren shen cha)

Tien-chi Ginseng (Panax pseudoginseng) ginseng tea variety from southwestern China is mainly cultivated in Yunnan and Guangxi Provinces. Tien-chi plant root is used as a health product for regulating blood circulation. The flower functions as a heat clearing and toxin cleansing herb used to reduce inflammation, feverish feelings, skin eruptions and sore throats.

XIAMEN GREEN TEA (lu cha)

Green tea stimulates the heart in particular, aids digestion and banishes fatigue. Encouraging the body to metabolize more fat and thus much used in dieting and slimming, green tea also encourages longevity and general bodily detoxification.

However as it slightly inhibits iron-absorbption from the diet, green tea should be avoided by anaemia sufferers and women during their menstrual period

JASMINE FLOWER TEA (mo li hua cha)

There are several distinct jasmine tea varieties including green, jade or black. Good for oral hygiene and palate cleansing (before after or during eating) Jasmine tea’s highly aromatic soothing nature also stimulates digestion, encourages relaxation and helps prevent insomnia.

MORNING STAR GINGER BEVERAGE (sheng jiang cha)

Ginger tea stimulates and balances the activity of the heart, lungs and spleen in particular and assists the balanced functioning of the 5 major internal organs as a system in a tonic fashion. Its anti bacterial properties also make it a popular cold and flu remedy.

LUO HAN GUO EXTRACT TEA (luo han cha)

Luo Han Guo (luohanguo) aka ‘Monk Fruit’ (one of many longevity links) is member of the Gourd Plant Family and a fruit well-known for its sweet taste. Luo han cha. It is also well-known medicinally for treating coughs and sore throats and also encouraging longevity. Luohanguo has more recently been developed into a low-calorie sweetener.

When prepared this tea, dark brown and toffee-tasting, can be drunk hot or cold.

CHONG JI 5 FLOWERS TEA (wu hua cha)

This blend of 5 Chinese medicinal herbs cleans away internal heat, encourages diuresis and detoxification. It can also be used to treat sore eyes, sore throats, dysentery and constipation. Delivered concentrated upon cane sugar crystals it has a pleasant caramel taste

Overall

Drinking Chinese Tea in accord with Elements theory enhances health, youthfulness and longevity in many related ways. 5 Elements Qigong provides internal breathing and external massage routines towards the same ends.

The above brands and types of tea are readily purchaseable at your local Chinese Supermarkets the teas’ Chinese names appear in brackets. They are all inexpensive, represent tremendous value for money, are the real thing and offer the true ‘thrill of the swill’!

 

Advertising is a form of mass communication with the public. It is usually one sided i.e. from the company to the buyer/potential user of the product. It is a form of communication that typically attempts to persuade the potential customers to purchase or consume more of a particular brand of product/services. As rightly defined by Bovee, “Advertising is the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media.”

Advertising an important tool of communication is use to promote commercial goods and services, it can also be used to inform, educate and motivate the public about non-commercial issues such as AIDS, Don’t drink and drive, Polio, Save water, electricity, animals and trees etc. “Advertising justifies its existence when used in the public interest – it is much too powerful tool to use solely for commercial purposes.” – Attributed to Howard Gossage by David Ogilvy.

Advertising is most effective with products that can be differentiated from similar products based on consumer accepted quality difference. Tom Egelhoff has classified advertising in 6 types, i.e. for company image, name brands, advertising service instead of a product, business-to-business advertising, co-op advertising and public service advertising. Television, Radio, Cinema, Magazine, Journal, Newspaper, Video Game, Internet, Billboard, Transit Cards, Sandwich Board, Skywriting are the different mediums used to deliver the message. The companies choose the method according to the cost, budget, target audiences and their response. However, word of mouth advertising/ personal recommendations is an unpaid form of advertising which can provide good exposure at minimum cost.

Various new forms of advertising are growing rapidly. One of them is Social Networking Advertising. It’s an online advertising with a focus on social networking sites and use of the internet/ World Wide Web in order to deliver marketing messages and attract customers. The other is E-Mail advertising; E-Mail Marketing is often known as “opt-in-email advertising” to distinguish it from spam. “I believe ‘credibility’ is one of the biggest issues yet to be addressed by Internet advertisers. Everyone has their eye on ‘privacy’ as a critical concern, but credibility will be far more enabling or disabling to website profitability. A company can have a web presence and, unless the brand name is familiar, consumers have no way of knowing whether it’s a big company, a small company, an honest company, or a single scoundrel. I may be worried about my personal data being disclosed in violation of my privacy, but I’m far more concerned about whether or not the person or company with whom I’m dealing is reputable. Can I believe their claims? Will I have a recourse if something is wrong with the merchandise? Credibility no longer is strictly a brick-and-morter issue. I can’t judge someone by their place of business, when I conduct that business on the Internet. I can’t grasp a hand and look into their eyes to judge their veracity. Credibility is a huge issue.” – Jef Richard.

For a message to be effective keep it short, simple, crisp and easy to absorb. It is essential to translate the products/services offer into meaningful customer benefit by advertising and to build awareness and generate response. REMEMBER: – THE AIDA MODEL -ATTENTION, INTEREST, DESIRE AND ACTION.

In the modern scenario, most of the companies outsource their advertising activities to an advertising/ad agency which is a service business dedicated to creating, planning and handling advertising and sometimes also performs other forms of promotion like public relations, publicity and sales promotion for its client. Departments of the advertising agency includes: – The Creative Department (who creates an actual advertisement), Account Service (who is responsible for co-ordinating the creative team, the client, media and the production staff), Creative Service Production (here the employees are the people who have contacts with the suppliers of various creative media), Other department and Personnel. (like public relations). As said by David Ogilvy once that the relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.

Thus, I would conclude by the famous words of Bruce Barton (1955), “Advertising is of the very essence of democracy. An election goes on every minute of the business day across the counters of hundreds of thousands of stores and shops where the customers state their preferences and determine which manufacturer and which product shall be the leader today, and which shall lead tomorrow.”

 

In the olden days a career in finance did not offer anything more than a back-office recording keeping job. A finance person was understood to be a record-keeping person in an organization.

However, with the evolution of business landscape, the role of finance has evolved and become more challenging. In today’s organization a finance person occupies a much broader role involving decision-making, planning, controlling the financial operation of a business.

Within finance, one can find a variety of job roles that are not limited to just the accounting field. You can explore financial career options in various industries such as financial service, financial planning, fund management, regulatory compliance, trading, financial management, and so on.

These different jobs require you to have completely different skill sets, and you can choose a financial career that suits your personality and skill level.

If you are analytically oriented, you can choose a career in risk management, where your job is to measure and manage the risk faced by a bank or a financial institution. Alternatively you can also join the insurance industry as an actuary where you ass the risk of loss, and design and price new insurance products. These jobs require number crunching skills. You are also expected to be very diligent as a small mistake can turn into big losses.

On the other hand, if you are a very outgoing person and like meeting people, you may be better suited for selling financial instruments. You may want to join a bank or an insurance company, and promote their financial products to prospective customers. In a bank, you are expected to sell their financial products such as deposit accounts, credit cards, personal loans, home loans, etc. For a career in sales, most organizations provide you a thorough training on their products and common techniques for selling. You are expected to be a go-getter with the ability to close deals quickly. In most financial services institutions, you are paid a decent salary and a commission, which is based on your sales targets.

One more lucrative career option is in trading. As a trader you use your employer or client’s funds to trade in financial products such as equity, bonds, currencies and currencies in an attempt to make a profit. Traders study the financial markets and identify opportunities to make profit. This is a high stress job and requires you to have strong analytical skills and a tough attitude. A career in trading also offers good salaries with bonuses and incentives linked to your performance.

While these are a few important career options available in finance, a person interested in this field can choose from a much wider array of job roles. Best of luck with your financial career!

Over the past 15 years or so, we have been told that a healthy lifestyle is important. Scientists recommend we should be accumulating on average 60 minutes of exercises a day in order to maintain healthy levels. What exactly does that number mean? Over the course of a regular day, we should be doing some sort of physical activity that adds up to approximately 60 minutes. Whether it is in the gym on the treadmill or just in the garden for the afternoon, adding physical activity is vital.

First we need to know what actually constitutes exercise. The term Healthy activity can be broken down in to three categories; Cardiovascular, Resistance, and Flexibility.

Cardiovascular training

It is recommended to do cardio 2 or 3 times a week. Depending on your fitness level., cardio can consist of a nice walk with your dog, or a vigorous run on the treadmill. Ideally you are trying to increase your cardio capacity. which has many health benefits.

Resistance Training

Part of living an active lifestyle is by doing some sort of resistance training at least 2 times a week. That doesn’t mean you have to go to the gym and lift weights, you can easily do it at home by doing movements as simple as pushup and sit-ups, or by using something like resistance bands. Resistance training is just as important as cardiovascular activity and adds to your overall physical health.

Flexibility (stretching)

After you exercise, it is recommended you stretch for roughly 10 minutes, holding each stretch for 15-30 seconds. Stretching is crucial to maintain flexibility and reduce the chance of injury from exercise.

Benefits of Exercise

So now we know that working out is important, but what are the actually benefits of living an active lifestyle? Below are just 5 of the countless benefits of being active.

Reduces the Risk of Dying Prematurely – Those living a healthy active lifestyle live longer compared those who are more sedentary.

Lowers the risk of developing diabetes – Exercise keeps body fat in control and helps regulate sugar levels

Increase muscular strength – Having an increase in strength helps make daily activities less difficult.

Helps reduce the risk of heart disease – Regular exercise strengthens the heart, respiratory system, and lungs which aids to reduce the risk of heart disease.

Decreases Body Fat – Exercise along with a balanced diet will reduce body fat significantly.

As you can see there are many excellent benefits of living an active lifestyle. By adding a small amount of cardio, resistance training and some stretching to your daily routine, the overall benefits are almost endless. Essentially being healthy is about adding balance to your life. You don’t have to be a Lance Armstrong, or a Venus Williams to be considered active, you just have to add some extra activities to you routine.

 

You wonder how can I hypnotize my pet?

Think about it, you have your pet animal as one of the family member, same as your own baby, they both hear, breath and active, their for what calms you can calm your animal… just like energy. Now here is a step-by-step guide to bond and hypnotize your pet animal.

First find a comfortable place for you and your pet, such as a chair, sofa, and bed or anywhere next to your pet. The their back as you continue stroking their stomach area in a gentle soothing movements, it is very important that you do it very gently and slow, especially if you want to build a trust between you and the pet, either if it is your own or others. You may remove your hand or keep the gentle massage over your pet’s body. Make sure you touch each and every part of your pet gently to condition them to your touch and movement, then as you breath slowly in and out begin to speak softly with a deep soothing voice to keep your pet in a state of trance…

If you feel comfortable play and touch their ear with a gentle stroke to create more deepening, then start talking a little faster with a humming dog sounds, (listen to dogs cry and dogs laughter and learn the happy sound of their voice then apply it within the hypnotic suggestions) it will take them deeper…

PS: If you have a pet, you will know what type of sounds your pet makes when they are happy or excited, it is almost like talking to your pet with a baby voice, the same way you speak to an infant. With practice your pet will be conditioned to your voice using hypnosis to change their behaviors and to improve their health. When ready to bring your pet out of trance, hold their body with a firm mastery and followed with an authoritarian voice then flip your pet over to bring it out of the trance. Make sure you praise your pet with you did great, good so and so, or good dog.

Please Note: Your pet can easily be distracted from sounds and noises from outside, and therefore it is a common thing that that they will break out of trance once they have been distracted and run out toward the sound, this is a natural instinct response….So don’t be discouraged, keep practicing eventually they will not react to sounds or noises once they are deeper and comfortable where thy are within their minds.

Source by Doreen Cohanim

According to the dictionary, the avant-garde current it is an artistic current which fights against the already known and accepted forms and traditions, suggesting a revolutionary formula. In other words, this avant-garde may be regarded as an artistic innovative movement, which came out from a spirit of negation and revolt against certain traditionalism. It has become a synonym of innovation, progress and rebellion.

In fashion, the avant-garde style is defined through its personality. Many designers have been asked to define this style and they all added a certain term to define it: sophisticated, mysterious, intimidating, intriguing, striking.The accessories have to be very modern, unusual, but elegant. All clothes should be matched with hats, belts or shoes in the most unusual shapes.

The models may intimidate because what they wear is beyond a normal image. Avant-garde fashion means a little bit of theatre. Most of the time, the clothes cannot be worn in the street because they belong to a flamboyant style. They are very innovative and can be a bit shocking. Somehow, this style does not refer only to fashion. It means a mixture between fashion and art.The avant-garde fashion teaches women to have a certain attitude.

Avant-garde clothes mean unusual ones, which catch the eye and does not let you fade in the crowd. In fact, when we discuss about avant-garde fashion, we should not talk only about clothes. In the end, the result of the avant-garde has to be a whole form. For this reason, the make-up has to go hand in hand with the clothes.

The make-up has to express something new, unexpected, and even exotic. A niche for the avant-garde style in fashion was connected to men and the items designed especially for them.

At the beginning, women were the perfect models to underline these innovative ideas. Little by little, the designers extended upon men. First of all, they wanted to surprise through their clothes, later on every little detail mattered. One example may be the boots designed especially for them. A mixture of styles, the first tendency towards rejection and then the craziness of wearing them are some of the reactions encountered.

Today seniors can’t afford not to get moving! With all the hype around nutrition and exercise the aging population is well aware of the benefit of an active lifestyle.

Most seniors of the 55 plus group are keen to reap the rewards of healthy aging through a variety of activities. They are not newcomers to the gym so to speak. Most have kept active with some form of physical activity throughout their lives, whether it is hardcore workouts in the gym or a congenial round of golf on a summer’s afternoon. Women of this age group have also managed years of multi-tasking, most having juggled full time careers, while raising families and still found time to fit in some form of exercise. These women became well acquainted with aerobics, step classes, strength training and power walking. Also, stress relievers such as yoga and pilates were embraced to combat tension and fatigue. In many cases these activities were their salvation of an overly busy lifestyle.

It is only natural then, that these baby boomers are looking to continue their active lifestyle into retirement. Quite possibly, with the time constraints lifted at this stage in life, it leaves them to focus more sharply on their health and wellness.

A huge opportunity exists for gyms and programming facilities to cater to this senior market. The number of seniors is set to skyrocket in the next five to ten years and if gym operators are to jump ahead of this curve, they should set their marketing sights on appealing to and attracting this demographic.

How to go about this? What are seniors looking for when it comes to staying fit? Firstly it is important to see a visual image that they can relate to. Marketing success is all about seeing yourself in the picture, being that person who is strong, fit and beaming with energy. If a beautiful twenty something image is smiling back, then age becomes a handicap in the mind of the senior, derailing their good intentions, making them feel like they can’t compete. The perfect image that will empower the market they are trying to impress is an attractive fit senior pursuing the exercise of his or her choice. An ad such as this will pop with the 55 plus market, creating a role model with whom they can immediately identify and connect. Seniors like everyone else need to be able to put themselves into that ad campaign and honestly believe that it could be them looking out. This puts the wheels in motion for a positive mindset and a “can-do” attitude.

Seniors are only as old as they feel. Once again we come back to the mind-set, which is a very powerful tool. Boomers today are constantly fighting the aging stereotype that has depicted seniors in the past. Seniors in their sixties often look, act and feel ten to fifteen years younger than their actual age. Advertising should play up to this pretense which promotes this healthy reversal known as “turning back the clock”.

Another means of promoting fitness is to educate the senior who wants to get moving and who wants information as to how this will benefit them and enhance their life. They need to know the positives, what they can expect, and can look forward to as a result of embarking on the fitness journey that the marketer proposes. The campaign needs to encompass every aspect of their life, proving that properly presented, seniors will understand that an opportunity to change is being offered which will impact and alter their lifestyle. It’s within their reach, all that remains to be done, is to get out there, set realistic goals with realistic time frames and make it happen.

This brings us to another point. Marketers should focus on the enhancement of senior life overall, as a result of engaging in exercise and activities, rather than the promise that, if you join up you will achieve this enviable body or snag that hot date. The quality of life and the heightened enjoyment of everyday activities which seniors can have as a result of exercise need to be highlighted.

Marketing programs should also contain testimonials and feedback from actual seniors delighted with their progress and accomplishments, similar to that of “before and after stories of weight loss”. Seniors want to hear how it has enhanced and changed other people, who are just like themselves. They want to hear the successes, for example, how exercise lowered blood pressure, how strength training enabled other seniors to do more, how medication was reduced, how endurance was stretched. It all gives the feeling that anything is possible, if they can do it, then I can as well. It sends a message and an incentive to become a joiner.

Seniors often prefer to sample a program on a trial basis to see if it’s going to be the right fit for them. Offering special programs geared to this group is smart when limiting them to one or two classes. Fitness activities can be offered at many different types of senior living facilities. Places such as retirement communities and nursing homes already recognize the need and benefits of fitness and nutritional programs. Approaching these senior residences is an effective strategy of marketing to large groups of seniors. There are also many senior assisted living residences that do not have organized fitness classes or programs in place yet, but they will soon. Visit these places and offer a free class or program, if these programs are successful you will know that this appeals to seniors and if the need is strong enough to continue. This will help to target the senior market, zeroing in on what works and what doesn’t.

Marketers of fitness need to alter their sales approach to seniors. This age group is not impulsive and will appreciate a thorough, softer sell approach. Seniors need and want information and prefer patience. This in turn builds trust, instilling confidence in the senior contemplating buying a membership. It basically reaffirms that they are doing the right thing in taking this first step to join.

Seniors as consumers hold certain expectations that need to be met for fulfillment. As part of the packaging of the programming, seniors also need and crave socialization and to be part of the group. They need leadership, to have an instructor to safely guide them through the program, with an eye to protecting them from injury and awareness of ailments like arthritis and osteoporosis in the participants. They look for convenience, with minimal stairs and easy entry, or even better brought to their home. Lastly they want value and attention, to feel like they are progressing and that their state of well being is something that is noted.

As with any market, the sales approach needs to be geared to their age defined needs and preferences. In the year 2010 and in the coming years the greying of the boomers market will keep growing by leaps and bounds. There will be an even greater emphasis on slowing the effects of aging and possibly the reversal through movement and exercise. This, the marketers realize is what it’s all about at any age. Seniors, like everyone else, want to maintain a high quality of life and that definitely includes exercise to make it happen.